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Ghana Tourism Hits Historic Milestone with 1.3 Million Visitors Generating Record $4.8 Billion Revenue
July 2025: Ghana’s tourism sector has shattered all previous records, with 2024 marking the most successful year in the country’s tourism history. The latest Ghana Tourism Report reveals that the country welcomed 1.288 million international visitors in 2024, representing a 12% increase from the previous year. These arrivals generated a staggering $4.8 billion in revenue, the highest in Ghana’s tourism history.
“Tourism in Ghana is not a visit; it’s an embrace. Every traveler leaves with more than souvenirs — they leave with stories stitched into their soul.”
Nana Efua Osei, Travel Enthusiast
Breaking Down the Success:
The remarkable growth was driven by strong performances from Ghana’s top source markets. The United States, Nigeria, and the United Kingdom led visitor arrivals, with Nigeria alone recording a 25% rise in visitors, a clear indication of Ghana’s strengthened appeal within West Africa and the broader diaspora.
December in Ghana Phenomenon:
One of the standout attractions remains “December in GH” — the country’s flagship festive season celebration that blends Afrobeat music, fashion, heritage, and entertainment. Visitors who came for DiGH stayed an average of 22 nights and spent over $700 per day, underscoring Ghana’s growing position as a premium destination for heritage and leisure travel.
Domestic Tourism Boom:
The success wasn’t limited to international visitors. On the domestic front, 1.68 million visits were recorded to tourist sites across the country, marking a 19% increase compared to 2023. Kwame Nkrumah Memorial Park retained its spot as the most visited attraction, while Kakum National Park and Bunso Arboretum continued to captivate nature enthusiasts.
Economic Multiplier Effect:
The boom has had a significant knock-on effect on the wider economy. The hospitality sector recorded a substantial boost with 6,702 licensed tourism enterprises in operation — up from 5,786 the year before.
Leadership Perspective:
CEO of the Ghana Tourism Authority, Maame Efua Houadjeto, stated: “Tourism continues to serve as a powerful tool for economic transformation, social cohesion, and national branding. Thanks to targeted marketing campaigns, strategic partnerships, and our ‘See Ghana, Eat Ghana, Wear Ghana, Feel Ghana’ initiative, we have reaffirmed Ghana’s place as the Gateway to Africa”.
Future Projections:
With these record-breaking numbers, Ghana is well-positioned to achieve its goal of attracting 2 million international tourists annually by 2025, as outlined in previous government projections.
Investment Opportunities:
The tourism boom creates compelling opportunities for diaspora investors in:
- Hotel and hospitality development in underserved tourist areas
- Tour operator services specializing in heritage and cultural experiences
- Restaurant and entertainment venues catering to international visitors
- Transportation services connecting major tourist attractions
This unprecedented success reinforces Ghana’s position as Africa’s premier tourism destination and validates the country’s strategic focus on heritage tourism and diaspora engagement.
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